Only a few weeks before the project's launch, Netflix's founder Reed Hastings decided it would hamper license arrangements with third parties, potentially keeping Netflix off other similar platforms, and killed the project. In 2007, Wood's company began working with Netflix on Project:Griffin, a set-top box to allow Netflix users to stream Netflix content to their TVs. After ReplayTV's failure, Wood worked for a while at Netflix. Roku was founded by Anthony Wood in 2002, who had previously founded ReplayTV, a DVR company that competed with TiVo. The Roku OS also holds a noticeable share (30.5%) of the global TV streaming hours, whereas the Roku Channel Store has the largest collection of TV channels among all streaming TV platforms, hosting 38,941 channels as of 2023. The Roku OS, like Amazon's Fire OS, Samsung's Tizen OS, Google's Android TV OS, Apple's tvOS targets streaming TVs or devices as its primary hardware.īy some estimates, the Roku OS is the leading streaming TV platform in the US in terms of market share as of 2022. Roku Inc also licenses its operating system platform (Roku OS) as middleware for smart TVs, and as of 2023, manufactures its own branded smart TVs, soundbars and smart home devices. Roku's products have historically been built around the idea of utilizing low-cost hardware interfaces for over-the-top media consumption. One of the early Roku products was a digital media player developed in collaboration with Netflix, and was introduced in May 2008. Roku's smart TV products primarily offer access to streaming media content from online services. Roku ( / ˈ r oʊ k uː/ ROH-koo) is a brand of smart TV operating systems, smart TVs, streaming devices, smart home and audio products designed and marketed by Roku, Inc. For other uses, see Roku (disambiguation). For the company which makes the devices, see Roku, Inc.
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